Schwarzkopf Keratin Color Permanent Hair Color, 5.0 Medium Brown, 1 Application – Salon Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage

3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged hair vs a non-conditioning shampoo)
FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
ANTI-FADE FORMULA: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 10 weeks (based on 4 shampoos per week)